Summer Trends by the Numbers (2025)

Based on recent survey insights from Datassential, these are the key trends shaping summer dining

55%
OF CONSUMERS ASSOCIATE SPECIAL FLAVORS AND LTOS WITH THE 4TH OF JULY, WITH GEN Z BEING STATISTICALLY
MORE LIKELY THAN BOOMERS.

57%
OF CONSUMERS ARE INTERESTED IN PURCHASING LIMITED-EDITED RETAIL ITEMS OR RESTURANT SPECIALS/LTOS IN THE SUMMER.

47%
OF CONSUMERS ASSOCIATE THE SUMMER SEASON WITH SPECIAL FLAVORS/DISHES/BEVERAGES/LIMITED-TIME OFFERS (LTOS) FROM RESTAURANTS

32%
OF VACATION DESTINATION BASED ON THE RESTAURANTS/FOOD OFFERINGS IN A SPECIFIC CITY/STATE (WHEN TRAVELING WITHIN THE U.S.)

Top Summer Trends

BBQ

Blueberries

Pistachio